An inside look into the eyes of a lash tech, the latest and greatest beauty trend of the decade

Getting your eyelashes extended is now at the same level of luxury as getting your nails and hair done.

The art of eyelash extending is fairly new but fake eyelashes have always been in style.

Women are always looking for new ways to become even more beautiful thus eyelash extensions became a trend.   

Some looks are dated back to the early 2000s but accessibility for the everyday average person to get them became popular around early 2020 late 2010s.

Owner of Eyesamor, Leslye Cortes, started her business in 2020 after high school. The name is a blend between the words eyes and the Spanish word “amor” , meaning love.

She started her business after working many jobs post-graduation and wasn’t fulfilled at any of them.

“I am not a fan of working for other people.”

The demand for eyelashes in 2020 was still fresh and she jumped on the bandwagon at the perfect time. Now getting eyelash extensions is just as normalized as going to the nail salon.

“What drives me to continue my business is the idea that one day it’ll be the only true thing that I leave behind.”

Cortes takes pride in her business and chose entrepreneurship because she likes to be in control of her own decisions especially career-wise.

With Cortes being a part of Generation Z she has definitely noticed an increase in businesses being started among the generation.

“I think many people are starting businesses because most will flourish since this is an era where everyone supports creativity. Plus minimum wage is making it hard for people to live off of.”

She uses social media to advertise specifically Instagram. She says social media can be tricky because you have to break into the algorithm and that can be difficult. 

“The best way to advertise is through social media, getting brand ambassadors and honestly word of mouth. My clients have done all the marketing for me.”

The way she markets is through the eyes. 

When she does a client’s lashes, their eyes are basically a walking billboard. She calls them her brand ambassadors. Her clients also post about where they got their lashes done on their personal social media accounts gaining her even more exposure.

“Being an entrepreneur is rewarding to me because I can create a schedule where I can spend time with my family,” she says.